ID Incognito Privacy Policy

When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, and delete your information.

Effective March 28th, 2019

Information We Collect

We want you to understand the types of information we collect as you use our services

We collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like the message senders who matter most to you online. The information we collect, and how that information is used, depends on how you use our services and how you manage your privacy controls.

When you’re not signed in to an ID Incognito account, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using. This helps us do things like maintain your language preferences across browsing sessions.

When you’re signed in, we also collect information that we store with your ID Incognito Account, which we treat as personal information.

Things you create or provide to us

When you create an ID Incognito account, you provide us with personal information that includes your email address, mobile phone number and a password. Even if you aren’t signed in to an ID Incognito account, you might choose to provide us with information — like an email address to receive updates about our services.

We also collect the content you create, upload, or receive from others when using our services. This includes things like emails you receive to your email aliases, and replies you make to those emails, text messages you receive to your phone number aliases, and replies you make to those text messages.

Information we collect as you use our services
Your apps, browsers & devices

We collect information about the applications, browsers and devices you use to access ID Incognito services, which helps us provide features like automatic product updates that tailor the services to the capabilities of your browser and hardware devices.

The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, and version information. We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, and the date, time, and referrer URL of your request.

We collect this information when your device contacts our servers — for example, when you access the ID Incognito web site or application, or when you reply to an email forwarded to you by the ID Incognito service.

Your activity

We collect information about your activity in our services, which we use to improve the performance and reliability of the services, as well as to provide customer support. The activity information we collect may include:

  • Which pages of our website content you’ve viewed
  • The views within our application user interfaces you’ve accessed
  • The actions you’ve attempted to perform through our application user interfaces

If you use our services to receive or reply to text messages, we may collect telephony log information like your phone number, calling-party number, receiving-party number, forwarding numbers, time and date of messages, routing information, and types of messages.

You can visit your ID Incognito account to find and manage activity information that’s saved in your account.

We use various technologies to collect and store information, which may include cookies, pixel tags, local storage (such as browser web storage or application data caches), databases, and server logs.

Why We Collect Data

We use data to build better services

We use the information we collect from our services for the following purposes:

To provide our services

We use your information to deliver our services, like forwarding emails received to your alias address to your actual email address, or text messages received at your alias phone number to your actual mobile number.

To maintain & improve our services

We also use your information to ensure our services are working as intended, such as tracking outages, or troubleshooting issues that you report to us. And we use your information to make improvements to our services — for example, understanding which user interface features are used more or less often helps us guide our development and improve our user experience.

To measure performance

We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. We also analyze performance data to adjust the computing infrastructure providing our services in order to avoid performance bottlenecks.

To communicate with you

We use information we collect, like your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your ID Incognito account from an unusual location. Or we may let you know about upcoming changes or improvements to our services. And if you contact us, we’ll keep a record of your request in order to help solve any issues you might be facing.

Protect our company, our users, and the public

We use information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm our company, our users, or the public.

We use different technologies to process your information for these purposes. We also analyze your content to help us detect abuse such as spam, malware, and illegal content.

We’ll ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.

Your Privacy Controls

You have choices regarding the information we collect and how it’s used

This section describes key controls for managing your privacy across our services.

Managing, reviewing, and updating your information

When you’re signed in, you can always review and update information through the user interfaces of the services you use.

To delete your information, you can delete your entire ID Incognito account.

There are other ways to control the information we collect whether or not you’re signed in to an ID Incognito account, including:

  • Browser settings: For example, you can configure your browser to indicate when we have set a cookie in your browser. You can also configure your browser to block all cookies from a specific domain or all domains.
  • Device-level settings: Your device may have controls that determine what information we collect. For example, you can modify network connection settings on your device, which will affect the IP addresses you use to access our service.

Sharing Your Information

When you share your information

When you’re signed in and interact with some of our services, like our support forums, your user name appears next to your activity.

When we share your information

We do not share your personal information with companies, organizations, or individuals outside of our company except in the following cases:

For external processing

We provide personal information to our affiliates and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us with customer support.

For legal reasons

We will share personal information outside of our company if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to:

  • Meet any applicable law, regulation, legal process, or enforceable governmental request. We share information about the number and type of requests we receive from governments in our Transparency Report.
  • Enforce applicable Terms of Service, including investigation of potential violations.
  • Detect, prevent, or otherwise address fraud, security, or technical issues.
  • Protect against harm to the rights, property or safety of our company, our users, or the public as required or permitted by law.

If our company is involved in a merger, acquisition, or sale of assets, we’ll continue to ensure the confidentiality of your personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.

Any other disclosure of your personal information outside our company will only ever be with your explicit consent.

Keeping Your Information Secure

We build security into our services to protect your information

All our products are built with strong security features that continuously protect your information. The insights we gain from maintaining our services help us detect and automatically block security threats from ever reaching you. And if we do detect something risky that we think you should know about, we’ll notify you and help guide you through steps to stay better protected.

We work hard to protect you and us from unauthorized access, alteration, disclosure, or destruction of information we hold, including:

  • We use encryption to keep your data private while in transit
  • We offer a range of security features including 2 Step Verification to help you protect your account
  • We review our information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems
  • We restrict access to personal information to our employees, contractors, and agents who need that information in order to process it. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

Deleting Your Information

To delete your information, you can delete your entire ID Incognito account.

In some cases, we retain data for limited periods when it needs to be kept for legitimate business or legal purposes.

We try to ensure that our services protect information from accidental or malicious deletion. Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.

Compliance & Cooperation with Regulators

We regularly review this Privacy Policy and make sure that we process your information in ways that comply with it.

Data transfers

We utilize hosting providers with a global presence. As a result, your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy. We also comply with certain legal frameworks relating to the transfer of data, such as the EU-US and Swiss-US Privacy Shield Frameworks.

When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.

About This Policy

When this policy applies

This Privacy Policy applies to all of the services offered by our company and its affiliates. This Privacy Policy doesn’t apply to services that have separate privacy policies that do not incorporate this Privacy Policy.

This Privacy Policy doesn’t apply to:

  • The information practices of other companies and organizations that advertise our services
  • Services offered by other companies or individuals, including products or sites that may include our services or be linked from our services
Changes to this policy

We change this Privacy Policy from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We always indicate the date the last changes were published and we offer access to archived versions for your review. If changes are significant, we’ll provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

Lucky Orange Web Analytics Service

The main ID Incognito web site ( uses the Lucky Orange analytics system to help improve usability and the customer experience prior to their sign-up for the ID Incognito service.

Lucky Orange may record mouse clicks, mouse movements and scrolling activity. ID Incognito does not record keystroke information that you voluntarily enter on this website.

Lucky Orange does not track this activity on any site that does not use the Lucky Orange system. Specifically, the ID Incognito web application ( does not use the Lucky Orange system. The activities of logged-in users of the ID Incognito application are not tracked by Lucky Orange, nor by ID Incognito, except as otherwise described in this Privacy Policy.

To view and manage data that Lucky Orange has collected about you on the main ID Incognito website, or to opt out of future tracking please visit the Lucky Orange data privacy management tool at